Building long-term loyalty and consistently generating high revenue have one thing in common – customer retention. You might think that having a big audience means more business. But that’s not entirely true. A large portion of an organization’s sales comes from a small section of the audience. By sending hyper-specific messages to your audiologist mailing list subscribers, you show that you know them well and intend to keep them happy with relevant content. Rewarding them with discounts and offers makes buying from your company the first choice.
The email personalization tactics range from basic to medium to advanced sophistication-
- Use the sales representative’s name as the ‘from’ name
- Include the subscriber’s name in the subject
- Use dynamic content to make the email more relevant
- Conduct re-engagement campaigns
- Send emails asking for feedback
- Track the subscriber activity
- Recommend products based on their buying activity
- Segment your ear doctor database to personalize your messages
Read on to learn the strategies you can implement to increase personalization and deliver hyper-relevant content to your subscribers.
Segment your audiologist email list to personalize your messages
Customers remain loyal to your brand if they feel valued. Identify the customers who have crossed a certain spending threshold and set up a VIP segment. Give them extra benefits, such as exclusive offers and early access to new products. Send the non-VIPs a different set of emails, which may not contain discounts, but are still personalized.
Another way to segment your ear doctors mailing list is to look into how long the subscribers have remained inactive. By doing this, you can implement the right strategies to re-engage with the right subscribers. Those active until a few days ago but have recently gone quiet are the most likely to respond to your re-engagement efforts. Lower the tempo of your emails for subscribers who haven’t been active for 6-12 months.
Recommend products based on their buying activity
Product recommendations are the perfect way to increase advanced cross-selling activities. It boosts your brand relevance to the subscribers and gives them options to choose from without the subscribers having to spend too much time. But how do you go about it? Start by recommending products that-
- The subscribers have abandoned
- They showed interest in but did not buy
- They have purchased before
- Other similar businesses have bought
Send emails reminding them that these products are still available and provide a call-to-action button to make it easier for the subscribers to make a decision.
Track the subscriber activity
Analyze the subscriber’s interests, behaviors, and purchases and create highly-targeted segments. Personalizing your emails according to these criteria can greatly impact engagement metrics.
Send emails asking for feedback
Requesting subscribers’ feedback after purchasing your product is an effective way of gaining their trust. It indicates that you take the initiative to know your customer’s satisfaction level and are willing to improve if they are disappointed. It is crucial to earn their loyalty and increase your customer retention rates.
Conduct re-engagement campaigns
If the subscribers of your list of audiologists have remained inactive for over 12 months, it is time to reconnect with them. A re-engagement campaign is your last opportunity to impress your subscribers, so your content has to be the best. Send them a special offer, such as a discount that expires soon. Doing so creates a sense of urgency, and the subscribers will respond if they are genuinely interested. If you don’t receive any response, you may remove them from your list to keep it active.
Use dynamic content to make the email more relevant
Personalizing your content and images by the subscriber’s geographical location can increase your brand appeal. It is a powerful way of getting them to click on your email and increase the open rates. Before you start shooting out messages, you need to segment your audiologist mailing addresses by country, state, and city. Consider getting pre-segmented lists from Healthcare Mailing to save valuable time and effort.
Include the subscriber’s name in the subject
Adding their first name in the subject is like calling the subscriber out loud. Your email stands out among the rest of the emails cluttering their inbox.
Use the sales representative’s name as the ‘from’ name
Most subscribers base the decision of opening an email on the ‘from’ name. Having an account manager or sales representative dedicated to the account gives your email more credibility.
Personalizing your emails to your audiologist email list is the most effective way of increasing revenue for your business. Creating targeted, relevant, and engaging content increases your brand’s value and encourages your customers to stay loyal. Delivering high-quality emails means you stay top of mind and your brand name becomes synonymous with your products.