We all know that brands and their various marketing teams have many things they need to rely on nowadays. The brands need to count their total number of likes, followers, retweets, comments, tags, etc. There are several platforms available at your disposal, and it can get challenging to keep track of Google’s Ranking.
Why does Google Ranking still matter?
The digital marketing landscape has exploded with many types of new platforms which grow high in popularity. A high ranking on Google is one of the most efficient ways to boost traffic to your website. If more and more people visit your website, you have more opportunities to turn these visitors into new customers.
Following are some tips for higher Ranking on Google –
Focus on on-page SEO.
The on-page optimization is one of the easiest ways of boosting your rankings on Google. One will see the results quickly as it is not time-consuming. It refers to all the elements which appear on the webpages of your website that you can optimize, such as page titles, headlines and images. Some of the things which help you with on-page SEO are-
-Use the keywords at the very beginning of your title tags.
-Focus on creating long-form content.
-Insert the relevant keyword two to three times per page.
Do not neglect technical SEO.
Technical SEO is the type of SEO which refers to making sure that your site is designed in such a way that the search engines will be able to crawl as well as index it quickly. If the search engines cannot find, crawl and index your web pages, all your efforts will be in vain. You will need to ensure that-
- All your pages are secure.
- Your website is optimized for mobile.
- Pages load quickly.
- All the links work.
Google is the search engine which gives preference to websites that have HTTPS. It helps to ensure that any information sent between the website and the user is very well secured.
You should make it a priority to get an SSL certificate if you don’t have HTTPS yet.
Not only will the web pages that load faster lower your bounce rate, but the search engine’s algorithm also uses it as a factor while ranking websites. Google’s PageSpeed tool can be handy. It will also analyse the content on your web pages and give you an insight into your ‘Speed index’ score and then makes recommendations for how you will be able to boost the loading times.
User experience plays a critical role, and it should be easy for the users and the search engines to find a way around your website. Your webpage should be straightforward to navigate, and it should also look professional and attractive.
Your website should be well-optimized for mobile devices. No visitor out there should have to zoom in to be able to read the content via a mobile device or even struggle to click on a button.
Many individuals avail of the services of SEO Company Australia, which is a digital marketing company that provides several types of SEO services to its clients.
Do not settle for low-quality content.
Backlinks play a very massive role in the search engine’s algorithm. One of your main goals should be to get visitors to share your posts on social media. You can only expect visitors to do that if you post high-quality content regularly.
Backlinks show that users find your content helpful, and it also indicates to others that you have a piece of good knowledge about your niche. However, one shouldn’t just create content, sit back and wait for others to share the content.
You should try to pursue it by trying to contact other websites and brands. You can also ask them if they are interested in publishing a guest post. This strategy works if you create high-quality content.
Create internal links.
Internal links are important and these are hyperlinks that link to another page on the same domain. They also help Google with finding and indexing your web pages. A major advantage of using internal links is that the anchor text may match the content exactly. Ideally, one should place the internal links towards the beginning of the web page. This helps improve your bounce rate immensely.
Include LSI keywords.
LSI keywords which are known as latent semantic indexing keywords are the related phrases that a search engine like Google can use for a much better understanding of a page’s content. Using LSI keywords helps you improve your topical depth which helps with relevancy.
Google’s E-A-T is another three-letter acronym that stands for expertise, authority and trust. These are the three main elements that Google looks at when working out the ranking potential of your site. Expertise refers to the credibility of your author. When any visitor lands on your website, they should find your content relevant and error-free.
Authoritativeness has a lot to do with your online reputation and the recognition that you are getting. This is why you should get authoritative sources to link back to your content.
Trustworthiness also has a lot to do with the other two elements. If you have demonstrated that you are qualified to write about the topic and the other sources turn to you for the value that you tend to offer, Google will also view you as trustworthy.
Match the search intent.
Google is the search engine which rewards the sites that share content that people are searching for most often.
One way to ensure that your content matches the search intent is to properly look at the content which ranks on the first page.
Improve your bounce rate.
If any visitor lands on your website, you should look at one of your web pages and return back to the page in a matter of seconds. This harms your rankings and hence you should improve your bounce rate.